Media Brief

Bisk Farm, a biscuit and bakery brand from the house of SAJ Food has launched a new TVC Campaign with Hrithik Roshan, the brand ambassador for its Googly range of biscuits. Keeping up with the Brand slogan ‘Googly- Taste with a Twist’, the TVC revolves around a fun banter between the husband and wife.

The key differentiator of the Googly range of biscuits is it promises an twist in the taste. That’s why, Googly is a category disruptor in the biscuit segment offering a distinct taste with a blend of sweet and salt, available in a mix of flavors and variants.

The TVC shows Hrithik Roshan engaging in a friendly banter with his wife, invoking jealousy in her. Staying true to its core for Googly biscuits, Hrithik’s tongue-in-cheek response to his wife’s question on why he doesn’t love her as much as their neighbor loves his spouse brings about a hilarious twist in the conversation.